Kirkpatrick describes Facebook's impact as "a set of phenomena I call the Facebook Effect. As a fundamentally new form of communication, Facebook leads to fundamentally new interpersonal and social effects. The Facebook Effect happens when the service puts people in touch with each other, often unexpectedly, about a common experience, interest problem, or cause."
21 April 2015
The Facebook Effect
Kirkpatrick describes Facebook's impact as "a set of phenomena I call the Facebook Effect. As a fundamentally new form of communication, Facebook leads to fundamentally new interpersonal and social effects. The Facebook Effect happens when the service puts people in touch with each other, often unexpectedly, about a common experience, interest problem, or cause."